Managing and overseeing the product strategy for the digital advertising platform. Cooperating on innovation and establishing internal product management processes. Leading a team of several PMs.
Building an in-house analytics platform. Responsible for implementation of DataOps framework and overall development of a data ecosystem, incl. big data platform. Managing a data science team.
Participating in product discovery and development of privacy-focused solutions for the digital advertising platform which enable to work with user’s identity even after phasing out third-party cookies. Contributing to a cross-publisher project creating a new login-based identity solution for RTB ecosystem. Involved in IAB’s Rearc Task Force which is a global call-to-action for stakeholders across the digital supply chain to re-think and re-architect digital marketing.
Involved in adaptation to regulations for online advertising.